Birla Opus Paints launches new Pongal campaign for its Style Colour Smart Interior range
Birla Opus Paints launches new Pongal campaign for its Style Colour Smart Interior range
~ The digital film reflects Tamil Nadu’s festive spirit through everyday family traditions and beautifully painted space ~
Chennai, 2026: Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, today announced the launch of its new festive campaign in Tamil Nadu, celebrating Pongal through its ‘Birla Opus Style Colour Smart’ range of emulsions. The campaign showcases how refreshed and vibrant interiors can elevate festive moments and bring families together during the region’s most cherished celebrations.
The film follows a young newlywed couple who live in a joint family as they prepare their home for Pongal. As discussions around choosing the right colour palette unfold to paint their house, the narrative highlights how the ‘Birla Opus Style Colour Smart’ Interior range brings alive the beauty of newly painted spaces. The story captures everyday moments within a Tamilian household, from kolam-making to festive preparations, subtly reflecting how the right colours can transform a home’s atmosphere.
The film’s emotional core is revealed when the newlywed daughter-in-law is reminded of her own family’s Pongal traditions. In a thoughtful gesture, her husband surprises her by inviting her parents to join the celebrations. As both families come together under one roof, the moment reinforces the spirit of togetherness that defines the festival. The campaign concludes with a heartful message, ‘to start a new tradition’ this Pongal symbolising joy, and new beginnings.
Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “Pongal is a festival that brings families together and marks new beginnings. With Birla Opus Paints new campaign for the Style Colour Smart Interior range, we wanted to reflect the cultural warmth of Tamil Nadu while showcasing how refreshed interiors can enhance festive celebrations. This film is a tribute to the traditions that make Pongal special, and the role colours play in creating memorable moments.”
Client: Birla Opus Paints
Creative Agency: DDB India
About Birla Opus Paints
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, aerosols and wallcoverings. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.
For more details, log on to: www.birlaopus.com | www.adityabirla.com
